First, the cost of technology 

 Taobao shop traditional shops the biggest difference is based on network technology, people do not know the network is indeed a great obstacle, it is necessary to understand the basic operation of the Internet, but also to understand the image processing, they can even learn simple web page creation and the basic concept of network marketing, network technology is to hinder the development factors of the Taobao shop. 


 Second, customer trust experience 

 Better idea of ??the traditional people, in a dubious state of the virtual social network, which is emerging, which is the largest obstacles to network consumer Web store to break through this layer of trust experience must bill a lot of energy in consumer services, pre-sales to after sales to customers buy the rest assured of feeling before, coupled with the network fakes, so seize the customer inner thoughts, mentally let the customer is the key to accept you. 


 Third, the highly competitive 

 Speed ??network messaging, traditional shops in shopping malls or the streets, the customer to shop around the need to walk around, maybe compare a 2,3 home more tired, and the development of network information for customers a convenient Currency 100 , but also you can see the buyer's evaluation, so the choice to avoid competition, but also to do the best service and the quality of goods, so that only capital in the network integration of the world's big market competition. 


 Fourth, the logistical problems 

 Logistics has always been the bottleneck of online shopping, the vast majority of shop to solve the delivery problem is relying on third-party logistics, logistics service uneven, resulting in very different regional delivery speed and the attitude of the difficulty is the choice of logistics not small what logistics express logistics slow, what Logistics expensive, what Logistics cheap, which logistics destination to go to and what not to need to be considered, these problems are resolved, the buyer will give you the speed of delivery a satisfactory evaluation, or logistics Poor injustice. 



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