E-commerce battlefield after decades of large-scale production of standardized, large-scale, within the global automotive production of relative surplus, the profit margin is in severe decline. Automotive industry as a giant of the old traditional industries, information industry is booming today, but also to revive the Treasures you? For this problem, the different insights of the world's major manufacturers, but their views are the same, that is, the auto market electronics is the key to help auto companies tide over their difficulties. Internet with its unique advantages are increasingly to traditional industries, all walks of life have launched e-business solutions in line with its own characteristics. E-commerce solutions to solve what? The car manufacturers use the e-commerce benefits gained outstanding performance in two ways: 



 One is to raise the level of customer service. 


 The second is to reduce the operating costs of enterprises. 


 The first step in the implementation of supply chain management, suppliers and retailers, information communication and sharing among the various departments within the enterprise customer demand information so that you can be quickly passed into the hands of manufacturers, so that the various supply chain The link can respond quickly to the changing needs of the customer, to the greatest extent possible to meet customer needs. Due to changes in the way of information communication, leading to changes in the transactions and transaction processes, thus greatly reducing the transaction cycle, while reducing the inventory of each link in the supply chain, reduce waste, reduce the cost of doing business. Although the concept of automotive e-commerce are the same for all the auto companies, but every business will be different ways to achieve their supply chain management; the diversity of this change is due to both buyers and sellers based on market and customer needs to determine the respective supply and demand determine. The face of fierce market competition, relying solely on traditional means of marketing, has been far behind the times, the automotive industry is an urgent need for new channels of Internet e-commerce development and marketing. 


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