The corporate website can be divided into three levels: 

 An information hierarchy. Provide general information on the characteristics of the enterprises and their products, so that users can access the site, browse information on a web page. The interaction is reflected in the enterprise information, and customers take the initiative to enter the domain name, search or click to see the corporate website and browse through its pages information, which is the Internet's most junior interactive. 

 2, to cultivate an interest level. Web content and form design as much as possible to consider the characteristics and needs of potential customers, providing a variety of information related to the business industry, product, so that potential customers to access the page can be found by clicking on the button to search for information and points of interest, to cultivate the product, further interest of the company and the services. This level of interaction is reflected in the enterprise to provide relevant information to customers to meet the needs of the customer's interest to attract customers and stimulate demand; customers more fully understanding the necessary reference information to support enterprise products and to confirm their own needs. 

 3, to establish the relationship level. Corporate Web site using a variety of Web interactivity, so that site visitors through a database search, send e-mail, online chat, ordering, real-time payment and goods delivery, and establish effective commodity trading information flow and logistics relationship . 

 Technology and marketing effectiveness of the different levels of interaction 

 Different levels of interaction, technically there is level difference. The release level of interaction requires a basic web publishing and website promotion tools; to cultivate an interest level, requiring the combination of market research and site operating results in the construction site analysis techniques, the rational design of site content; the relationship level, not only requires database, e-mail and BBS, online real-time payment such as technology, also requires site operators to institutionalize mechanisms. 

 Interact with different levels of marketing effectiveness. Judging from the information communication, online marketing can bring to the enterprise income of the four aspects, namely, direct, high-speed, low cost, and information fully, and the different levels of site interaction, the size of these gains will be different. For example: in the information release level, other sites offer content limit, the lack of interaction, the effect is limited, such as the customer decision-making may not be sufficient; in establishing the relationship level, companies can quickly respond to customer issues provide sufficient information to strengthen the corporate image. 

 From the sales point of view, the interactive features of the low-level can only provide information on the convenience of not adequately reduce the overall cost of traditional sales methods, such as customer information through the website to stimulate the desire to buy, you may personally by remittance or cost or time cost to the shop to the spirit and give up the purchase, for this company, this demand is hindered or lost; the interaction of high-level immediate customer needs into the buying behavior, reduce customer demand is lost, to promote the realization of marketing. 



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