A soft paper's title is the key 

 The title of your article, eyes, and you the essence of the article, gathered more important argument to attract Internet users. The title is attractive, but also a key factor in the success of your soft paper. Penetrating the title, is to allow Internet users remember your site and product key. As long as you can deeply attracted to him, that your article will half the battle. 

 2, soft paper must be innovative 
 Innovation is also an important part of search engine habits, search engines like the original thing, as long as the spider feel good, not seen, it is generally recover included into the soft paper is not an important means to achieve the objective, so try to be original. A good soft paper must be innovative things in it. 

 3, write some soft paper of good quality and must be "soft" 
 Soft paper to write, after all, and ordinary articles, but also and pure ad posted, after all, the soft paper should contain the nature of advertising, but it is not excessive, so this "degree" is indeed difficult to grasp. Requires us to "soft" and can not be abruptly put advertising in this way is really a headache, looked boring AD article would not achieve the advocacy role of the brand and services, but will play a negative role. So they requested that we have a strong ability to integrate resources and strong writing skills, you may feel a bit contradictory to the first writing written that do not require high levels, but the general high quality SEM program is indeed a deep writing skill from well-planned. 

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